Audiences

Research into audiences, in particular how people of different ages and genders consume music and the different genres of music and artists listened to.

Age: 17
Gender: Female
Favourite genres: Acoustic/Indie
Artists: Lewis Watson, Dan Croll, George Ezra
How do you acquire music: Legal and illegal downloads


Age: 16
Gender: male
Favourite genres: rap
Artists: Joey Bada$$, Chance the rapper, MF Doom
How do you acquire music: Soundcloud, spotify
Favourite music videos: Tesselate Alt J

Age: 48
Gender: Male
Favourite music genres: non typical, non classified music
Artists: Nike Cave, Pixies, The Clash
How do you acquire your music: Buying CD's
Favourite music videos: Devo- Whip It

From this research I learnt that I would probably be targeting my music video at a young adult age group as they use the internet to acquire their music and are therefore more likely to watch a music video. My research would suggest choosing either a Acoustic, Indie or Rap genre, as I am part of this age group I also know that the dance genre is popular within peers and a possible genre to choose.

However I realise I only did research into one adult, many adults use the internet to acquire music. I asked my dad what would make him and his peers enjoy/watch a music video and he said something that went the the genre, themes and moods of the song, since if they like the music then they will enjoy a video that accompanies it well.