Branding- Logo for Website Banner and Album Cover

Font

Originally when researching album covers I thought the font- helvetica neue bold, as used by majestic causual, a brand that specializes in the electronic music, deep house, experimental, hip-hop, indie, pop genres would be a good font to use for our brand as I think it could represents the genre of our artist- dance pop, well. 

However we found that this looked bland against our images of powder paint that we also wanted to use. Furthermore when conducting audience research between helvetica neue bold and "mad zombies" we found that "mad zombies" was more popular.

Colour

We created the logo by making patterns with the powder paint (the same as we used on our shoot), then taking photos and editing them. Our first banner was the original colour of the purple powder paint we used however we wanted to make it blue as this would give it an appeal to both male and female audiences. We did this by altering the Hue on Photoshop. 

First

hue

Second

When asking peers we received a better response with the blue from both boys and girls, showing that was the best decision in order to appeal to our prime and secondary audience.