When creating this label we looked at labels that other dance genre music were signed too. One label we looked at was Positivia, a subsidiary of EMI Records, and one of the biggest dance music labels in the UK. Accoding to their Wikipedia page "Positiva has always claimed that it is simply a record label which takes underground hits and pushes them to the forefront, and its influence on dance music is hard to ignore." Since this is our artists debut album this seemed like a good label to base ours on.
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| Avicii- An artist signed to Positivia Records |
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