Audience

Core

16-24 female, not typically girly, enjoys dance music, going out, dancing and seeing friends, going to festivals.

How the artist will appeal to them: the lead singer will be a bit of a tomboy as shown through her styling and body language.

How the music video will appeal: Prominent focus on female lead, the friendships portrayed, the dancing and partying throughout.

audience image & attitudes

Audience activities- festivals

Secondary 

16-24 male, likes dance music

How the artist will appeal to them: The two male DJ's

How the music video will appeal: Mixed gender friendships will be portrayed

Wider audience

Fans of dance music, all ages

How are artist will appeal: The genre is dance music

How the video will appeal: The constant dancing throughout

Dance music festival