Post Release Tracking- The Hobbit

What: Poster advertising a free film book giveaway
When: 26th December
Where: The Odeon Cinema (Barnet), foyer
Reach: Regular Cinema Goers. Families who are visiting the Odeon to watch a Christmas film. Local people.

What: TV spot trailer
When: 29th December 2013. 16:20
Where: ITV, in the ad break for Star Wars: A New Hope
Who: Fans of fantasy, adventure genre. Families.