Using the internet to promote a movie release in the UK

Case Study: The Hobbit

Example 1

What www.facebook.com/TheHobbitUk
Source Facebook
Above/Below the line
Reach UK fans of the trilogy/genre, any class/age
Valuable how Easily updatable, cheaper than conventional platforms, audience envovlment, viral potential, short form content.

Example 2

What Articles on the SFX
Source Google search results
Above/Below the line
Reach Tech fans
Valuable how Direct reach to specific audience groups

Example 3

What Newspaper article on Ed Sheeran doing the soundtrack
Source The Metro
Above/Below the line
Reach Young adults. City commuters
Valuable how Interactive (video included). Short form content.

Case Study: Kill Your Darlings

Example 1

What Review
Source Screenrush UK website
Above/Below the line
Reach Film fans
Valuable how Direct reach to specific group of people

Example 2

What Online Question- "Will you be rushing to the cinema to see Daniel get it on with another man?"
Source The Mirror website
Above/Below the line
Reach Working class
Valuable how Its interactive- audience envolvment

Example 3

What Competition "Cut up art exhibition"
Source Fan Blog
Above/Below the line
Reach Arty people. Daniel Radcliffe fans
Valuable how Audience envovment. Direct reach to specific group